Brilliant hot pink with an almost black eye is attention-grabbing, as is the double flower form. Deluxe adds more growing points to a better, thicker crown, with larger flower sizes and beefier plants with more stems. It also has a longer lifespan in the garden, blooming from late spring all the way through to late summer. Makes a bold garden statement with a higher flower count than the typical double-flowered Echinacea.